Rainmaker is a data-driven service that scales sponsorship opportunities for both brands looking to connect with gamers and live streamers. Rainmaker simplifies sponsorship management by automating the workflow for marketing teams and offering tools to measure performance. Brands can provide micro-sponsorships on Rainmaker, and streamers can earn money based on their viewership. In addition to sponsorships, Rainmaker offers a full suite of tools to help streamers engage their audience, including on-stream alerts, overlays, a cloud-based chatbot, and free websites for every creator.