Can you tell us who you are and what you stream?
I’m Alexia, or Lex! I’m a variety content creator on Twitch. I review lots of game genres on my channel and have a ton of fun with my community in the process. Horror games hold a special place in my heart, as I’m a die-hard horror lover!
Follow Alexia on:
Twitch, X, TIktok, YouTube
What inspired you to start live streaming?
The moment that lit the fire for me was the Timeless Gaming Convention in 2024—seeing what the content creator world was like in person and how amazing it is to watch those communities come together for the same reason. It took a bit longer before I pressed “Go Live,” but that experience planted the seed for what I do now.
When did you go live for the first time, and what was that experience like?
At the start of October 2024, I pressed “Go Live!” for the first time. I’d spent a few months working on scenes and artwork and looking for tools to help me get everything set up. I didn’t tell anyone I was going live—I just went live. Honestly, I wish I had done it sooner. I spent a long time saying it was something I would never do, but the reality is, I love streaming.
How long did it take you to get your first regular viewers?
I was very lucky to have viewers from my very first stream. I hit Affiliate in the shortest time possible. That said, I believe the main reason this happened so quickly was my experience moderating for streamers over the past five years. I had inadvertently built up a small network of people I chatted with regularly while supporting the streamers and their communities. Without that prior experience, it would have taken much longer to reach Affiliate.
What helped you grow your audience in the early days?
Over the past few years, I’ve watched other streamers, mentally noting the do’s and don’ts of streaming and considering how to apply them to my own content while trying to plan ahead. I looked at events I wanted to attend and applied to game key websites so I could review games and create content from them. Posting regularly on socials also really helped.
Were there any turning points or breakthroughs that helped your stream take off?
There have been moments since I've started streaming that have helped for sure! I have been asked to co-stream The Horror Game Awards a few times, and I've worked with Streamseed on multiple occasions. Collaborating with other wonderful, like-minded creators has been amazing to do, especially when it was to raise money for charity. Recently, I have joined the Diversity Tiktok Agency, and I'm starting my journey with this application too.
How do you attract new viewers today?
I attract new viewers by clipping funny moments and sharing them on socials, and by talking to other streamers and viewers at events. I also post relevant content on socials and create introduction posts every few months to spark engagement through the questions I ask.
How do you keep your community engaged between streams?
I have a small but growing Discord where we chat regularly. I also post on other platforms and pin my weekly schedule so it’s easy for everyone to see if they’d like to join one or more streams. I stay active on socials by checking in, asking how people are doing and what plans they have, and sharing what I’m up to in my downtime between streams.
What’s your typical streaming schedule and workflow?
I usually stream 3–5 days a week, depending on game reviews or collaborations I’ve been asked to do. I always post my schedule on socials at the start of the week to keep people in the loop. When I’m not streaming, I’m editing long- and short-form content for socials or answering emails, DMs, and comments—typical admin work.
What tools do you use in your streams?
I use OBS with nested scenes for the main framework of the stream, Mix It Up, StreamElements, and Streamer.bot for triggers within the stream. I have Crowd Control, Tangia for more chaos moments.
What’s your streaming setup like today vs. when you started?
I started with a PC, OBS, a Logitech camera, a HyperX microphone, a Logitech mouse, and some ring lights. Since then, I’ve added a third screen, a Stream Deck, an Elgato 4K Facecam, SteelSeries wireless in-ear monitors, and Rode wireless microphones for IRL streams. There are still some upgrades I’d like to make, but those will come as the channel grows.
What has been your biggest challenge as a streamer so far?
My biggest challenges so far have usually involved tech issues. There’s always something happening—either something we can fix on the fly or something completely out of our control. Learning how to handle these moments without getting flustered took some time. Now, I’m able to keep the stream going and roll with it if it’s something that doesn’t directly affect the stream’s quality.
How do you manage burnout or streaming fatigue?
Honestly, I’m still figuring this one out. Some days, I have to remind myself that it’s okay to cancel a stream and either reschedule that game for another day or add it to another day in the week. I try to balance home life as a mum with the streaming and editing side. My partner is really understanding and helps out massively, and I’m very grateful for that.
What’s the best decision you’ve made for your stream?
To be a variety streamer. As much as I love horror games, I don’t find them scary and don’t jump at the jump scares—something viewers want to see, which I can’t offer. Variety allows me to express myself in many other ways, and I can still enjoy horror games within that.
What advice would you give someone who’s just starting out?
Have a plan—what do you want out of streaming? That’s the biggest question to ask yourself. Always have a schedule, even if you can’t always stick to it, and post on all the socials associated with you. Watch YouTube videos on how to do basic edits—they don’t need to be perfect, and you will improve over time. It’s better to have something in place that you can refine later. Grow your socials from the start: long-form and short-form edits are super beneficial and can help bring viewers to your streams.
Are there any underrated tools or tips that made a big difference for you?
I absolutely love using DaVinci. I have a live sound and studio production background, and it works very similarly to Pro Tools, so navigating it didn’t take long to figure out. There are also tons of tutorials on YouTube, and their free version lets you use many of the features. CapCut is great for short-form content, and Canva works well too! Twitch also has built-in tools, and now you can upload directly to YouTube, Instagram, and TikTok, making it a fantastic alternative when starting out.
How do you stay creative and keep your content fresh?
I’m always keeping an eye on new games and which ones fit with what I try to bring to my live streams. I also love collaborating with others—bouncing ideas off each other can create some of the best moments: the chaos, the screams, the laughter, and the “did that just really happen?” moments. I’ve actively joined charity events as well; they’re fantastic for the causes they support and so much fun to do with others!
What are your plans for the future?
Eventually, I want to multi-stream across different platforms to raise more money for charities and to keep enjoying what I do. Streaming has allowed me to be more than “just” a mum, and I’ve been able to rediscover who I am.
Any creators who inspire you or helped you get to where you are?
There are many people I’m grateful for over the years. Some have shown me the good, the bad, and the ugly sides of streaming and content creation—life lessons that have helped me do my best and support others along the way. Special mention to MrBnag: not only is he a top mod, but he has also been my go-to person to bounce ideas and fears off over the years, and he’s been there through thick and thin.
Favorite moments or memories from your streaming journey so far?
Honestly, any collaboration I’ve been a part of brings fond memories. Going to Timeless Gaming Convention is definitely up there for this year and last! Being asked by Streamseed to sit on a live panel for the Cardiff Community MeetUp, powered by Twitch, was also a great moment. The newest highlight is being accepted into the Twitch Women’s Guild.
