Twitch has recently introduced a new feature that lets you find and apply for sponsorships directly from your dashboard, making it easier to monetize as a live streamer.
Twitch has partnered with StreamElements to connect creators with brands through easier streamer sponsorships. This collaboration helps you build professional connections and boosts streaming revenue. All of this while you do less work on your end.
To get started, head to your Twitch dashboard, click “Monetization” and then “Sponsorships,” and you will be greeted with the page “Welcome to Twitch Sponsorships,” which has terms and conditions for you to read through and accept.
Once you have done that, you can head to the Creator Profile by clicking the link at the top of the screen. You will be taken to a new, more professional showcase of your channel, which will show your recent analytics, interests, follower count, and a short bio of yourself that you have to set up.
To set this up, all you need to do is click the “Edit Profile” button at the top right corner of the screen. This will take you to your Sponsorship Preferences page, where you can edit all the information about you, your brand categories, what sponsors/brands you already work with or have worked with in the last six months, and whether you’re interested in any age-restricted categories such as alcohol and gambling.
The brand categories that you are interested in are extensive. For instance, rather than just checking “Arts & Entertainment”, you have several sub-categories like Books & literature, Celebrity Fan/Gossip, Fine Art, Humour, etc.
This means that you can delve even deeper into each category and make it more specific to you. It opens your reach even more to brand deals as new sponsorship opportunities come out through this feature. Rather than a brand featuring Fine Art sponsoring someone who has just checked Arts & Entertainment and could have no interest in the topic, they could find someone who is based on the category they chose here.
Lastly, you have spaces left to add in the brands and sponsors that you currently work with and have worked with in the last 6 months, and if you would be interested in alcohol or gambling sponsorship opportunities.
After you’ve made all the selections you need, click Save Changes in the bottom right corner of the screen, and you’re done. You can return to this anytime and update it if your preferences change or you work with brands or companies.
That’s how you set up your Twitch Creator Profile to get started with StreamElements Sponsorships.
To learn more about streamer sponsorships in general, check out The Streamer's Guide to Sponsorships.
