Lickd is a digital platform that offers licensed commercial music for use in video content onYouTubeand other digital platforms. Its most notable feature is providing access to music from popular artists, which has traditionally been challenging for content creators to license due to complex copyright laws.
The platform operates by allowing creators to browse and select from a catalog of chart-topping tracks and classic hits. Creators can then use this music legally in their YouTube videos or other content without the risk of copyright strikes. Lickd's licensing model is tailored to the size of the creator's audience, making it accessible for both small and large creators.
The subscription price for creators with less than 2 million followers is $15 per month. All Lickd tracks have two types of labels: 'Included' or 'Premium'. The 'Included' label identifies music that's included in the monthly subscription plan at no extra cost. Usage of these tracks is unlimited, and they can be used across all social media platforms. The 'Premium' label identifies mainstream music tracks. For a one-time fee, users can purchase a music license for one use only. The fee users pay is based on their Rate Card, which calculates creators' Average Video Views (AVV). This ensures that smaller creators pay less than well-known creators. A 'Premium' chart music license from Lickd starts at $32 per song, but with the subscription plan, users get a 75% discount, with prices starting from $8.
